It’s Nearly Christmas!
Christmas is traditionally a peak time of year for online retail (if Christmas isn’t your peak, the following advice still applies for your own peaks), but the question is: are you ready?
You should be. It’s not far away now and it’s important that you’re prepared. The rest of this article is going to be a little technical, but I hope you follow the theme and can direct the appropriate questions to your techie people.
First port of call should be to explain why this is important (it should be obvious). Consumers have high expectations these days. They expect your site to work and respond quickly. If it doesn’t, chances are Google (and thus a competitor) are just a click away. Worse still, if your site doesn’t respond at all that’d be even worse for your image.
